About Phi
Go-to-Market Execution—Fueled by True Partnership
We don't advise from the sidelines. We embed, operate, and own outcomes—just like your founding team would.
The startups that scale fastest aren't the ones with the best ideas.
They're the ones with partners in the trenches—executing, adapting, and delivering revenue from day one.
Founding Belief
"Leadership through Partnership isn't just our principle—it's our playbook."
We don't hand you a roadmap. We jump in the car with you, map the course, and drive outcomes together.
We've spent the last decade turning early-stage chaos into scalable revenue engines.
From Seed or Enterprise, we meet founders where they are—and help them break through the plateau.
How We Work
We lead from inside your business—never from the bleachers.
Our execution-first model is built around four core operating principles:
Embedded
We plug directly into your team—daily standups, shared Slack channels, shared goals. No silos. No handoffs.
Accountable
We don't stop at strategy. We're measured by pipeline, not PowerPoints.
Data-Driven
Everything we do is led by buyer signals, funnel performance, and feedback loops—not gut instinct.
Execution-Led
We build, launch, iterate, and scale. No decks. No waiting. Just results.
Leadership Through Partnership
The fastest way to grow a business isn't advice. It's aligned action—taken together.
Inside Your Business
We don't operate from outside looking in. We plug into your team, adopt your goals, and execute like insiders—because we are.
Your Extended GTM Team
Whether we're launching outbound, rebuilding RevOps, or fixing your funnel, we operate like full-time operators—not hired hands.
Owning the Outcome
No excuses. No blame games. We co-own the KPIs that matter: pipeline, CAC, payback, and retention.
True partnership isn't weekly check-ins or polished decks.
It's building side-by-side, accountable to the same metrics—until it works.
Our Mission
To help startups go from idea to revenue—through GTM teams built on data, trust, and shared outcomes.
We don't believe in consultation without execution.
That's why we build real teams that deliver real momentum.
How We Deliver
Execution, Not Advice
No strategy decks. No handovers. We build, launch, and scale GTM systems from inside your team.
Built for Growth
Our pods are designed to break you into market and help you stay there—with systems that scale as you do.
Driven by Data
Everything we test, measure, and optimize is based on sales signals and buyer behavior—not gut instinct.
Full-Stack GTM Teams
Sales, RevOps, onboarding, marketing, and post-sale motions—under one roof, aligned to your north star metric.
What Makes Us Different
Execution isn't a service we offer. It's how we're built.
Execution-First Mindset
No decks. No delay. We build, test, and iterate alongside your team—so strategy becomes action, fast.
Embedded GTM Pods
You don't get contractors. You get operators. SDRs, AEs, RevOps, and onboarding experts—plugged into your workflows, not working beside them.
Data-Led Decisions
We don't guess what works. We test it. Sales telemetry, funnel analytics, and buyer signals power every move.
Scalable Infrastructure
Your GTM system shouldn't break as you grow. We build future-ready pipelines using modern CRMs, automations, and AI-enabled tools.
Why Founders Choose Phi
We win when you win. Not before.
Our incentives are tied to your growth—not our hours billed.
Shared Objectives
We define success upfront: meetings booked, CAC targets hit, pipeline built, payback achieved.
Transparent Reporting
Weekly updates show exactly what's working—and what we're iterating.
Aligned Incentives
Our compensation structure is tied to performance. We're invested in the same outcomes as you.
Ready to Build Your GTM Engine?
Let's turn your vision into revenue—through partnership, not just consultation.