PropTech GTM Driven by Quantifiable Outcomes
75% of venture-backed PropTech startups hit the revenue wall. Not because of bad products - but because PropTech GTM is fundamentally different.
⚡ Trusted by category leaders
While Others Struggle, We Scale
Property Management Platforms
NOI improvement and operational efficiency scaling
Smart Building Solutions
Energy cost reduction and tenant experience enhancement
We've done this for Real Estate Analytics, ESG & Sustainability, Construction Technology, Tenant Experience Platforms.
We speak the Language of PropTech Buyers.
What We Know That Others Don't
Hidden PropTech GTM Truths:
CIOs hold veto power over deals regardless of operational champion enthusiasm
COOs buy on NOI improvement and cost reduction, not innovative features
CEOs evaluate PropTech investments on asset value impact and competitive positioning
Legacy system integration complexity kills more deals than pricing objections
Quantifiable ROI models accelerate committee approval faster than product demos
How We Leverage This:
Business cases anchored to NOI improvement and operational cost reduction
Multi-stakeholder value propositions addressing CIO security, COO efficiency, CEO strategy
Integration strategies that address legacy system compatibility concerns
ROI frameworks that translate technology capabilities into financial outcomes
Trust-building approaches that overcome industry skepticism through proven results
The Phi Advantage: Built for PropTech's Reality
Industry Credibility
Our teams understand your specific challenges and why buyers choose reliability over features.
Regulatory Fluency
We navigate compliance requirements and regulatory checkpoints that kill competitors' deals.
Relationship Architecture
Multi-stakeholder buying committees with 8+ approval touches? We built systems for that.
Proven Scale
From Series A to $800M valuations across every vertical in your industry.
Sub-Verticals We Dominate
Property Management Platforms
Comprehensive property management software and operations
Smart Building & IoT Solutions
Connected building technology and IoT systems
Real Estate Analytics & BI
Data analytics and business intelligence for real estate
Tenant Experience & Leasing
Tenant engagement and leasing optimization platforms
ESG & Sustainability Solutions
Environmental and sustainability management systems
Construction & Development Tech
Construction management and development technology
Whether you're SaaS, hardware, embedded fintech, or full-stack - we align GTM with PropTech's buying reality.
Who We Sell To (And How We Win)
COMMERCIAL REAL ESTATE
Challenge:
Institutional Property Owners: Asset value optimization, ESG compliance, operational efficiency across portfolios. Property Management Companies: Operational cost reduction, tenant satisfaction, system integration complexity
Our Approach:
Asset value impact models, ESG outcome measurement, portfolio-wide ROI analysis for institutional owners. NOI improvement focus, tenant experience metrics, legacy system compatibility for property managers.
RESIDENTIAL REAL ESTATE
Challenge:
Multifamily Operators: Tenant retention, operational efficiency, competitive differentiation. Single-Family Rental (SFR) Platforms: Portfolio scalability, maintenance optimization, technology standardization
Our Approach:
Retention impact analysis, operational cost reduction, market positioning for multifamily. Scalability frameworks, maintenance cost reduction, standardization ROI for SFR platforms.
REAL ESTATE DEVELOPMENT
Challenge:
Commercial Developers: Construction efficiency, sustainability requirements, tenant attraction. Residential Developers: Sales velocity, construction cost management, market differentiation
Our Approach:
Development timeline impact, ESG compliance outcomes, leasing acceleration for commercial. Sales acceleration metrics, cost optimization analysis, competitive positioning for residential.
REAL ESTATE SERVICES
Challenge:
Brokerage & Transaction Platforms: Agent productivity, transaction efficiency, competitive differentiation. Facilities Management: Operational efficiency, cost reduction, service quality improvement
Our Approach:
Productivity improvement metrics, transaction cost reduction, market share impact for brokerage. Efficiency gain measurement, cost reduction analysis, service quality metrics for facilities management.
Full-Cycle GTM Execution
We don't just consult. We execute end-to-end.
Outbound That Converts
Clay-powered sequences with industry-contextual messaging
Sales Pod Training
Buyer mapping, pilot navigation, stakeholder management
Revenue Operations
CAC modeling, funnel optimization, industry-specific metrics
Customer Success
Long ramp cycles, proactive expansion, renewal management
Our Track Record Speaks
Property Management Platforms
NOI improvement and operational efficiency scaling
Smart Building Solutions
Energy cost reduction and tenant experience enhancement
Real Estate Analytics
Data-driven decision making and portfolio optimization
ESG & Sustainability
Compliance automation and carbon footprint reduction
Construction Technology
Project efficiency and cost management improvement
Tenant Experience Platforms
Retention improvement and revenue optimization
The Next Step is Simple
Your PropTech GTM is either accelerating growth or killing it. We've proven which systems scale and which don't.
15-Minute GTM Conversation
We'll identify what's limiting your growth and how to fix it.