SalesOps & MarketingOps
Revenue Infrastructure That Actually Executes
We don't just clean your CRM or audit attribution. We install the systems, workflows, and automation layers that make your GTM engine scalable, trackable, and built to convert.
Book a GTM Infrastructure Consult"Within weeks, Phi rebuilt our GTM foundation. Clean handoffs, real dashboards, and full visibility across marketing and sales."
Trusted by Category Leaders
What Our Ops Systems Deliver
Clean data, clear workflows, aligned teams—and infrastructure your reps actually use.
Lead Flow Automation
Across marketing and sales with seamless handoffs
Lifecycle Tracking
From MQL to closed-won with full visibility
Pipeline Attribution
That actually works and drives decisions
Go-Live Timeline
With no internal bottlenecks or delays
Results vary by stage, but one thing doesn't: the speed to value.
Why We're Unmatched
We don't give you a playbook—we build your ops engine with you, then run it until it works.
Speed to Clarity
From messy handoffs to signal-rich visibility—in weeks, not quarters.
Outcome-Tied Delivery
If your teams can't track, prioritize, or convert faster—we haven't done our job.
Builders + Operators, Together
Our teams combine system architects with execution specialists. The result? Infrastructure that scales and sells.
Full-Stack Alignment
We align SalesOps + MarketingOps around shared funnel logic and revenue KPIs—so teams stop pointing fingers and start moving together.
The Real GTM Bottleneck? Broken Ops.
Startups don't fail from lack of leads. They fail because they can't route, track, or convert them efficiently. If your CRM is messy, your attribution broken, and your lifecycle unclear—your growth engine is stalling silently.
What's Included
Everything your team needs to sell, scale, and see clearly—built and managed by operators.
SalesOps Execution
Lead scoring, lifecycle stages, routing rules, funnel tracking, rep performance dashboards—all set up, cleaned up, and managed.
MarketingOps Execution
Attribution mapping, MQL qualification logic, campaign tracking, automation flows, and lead-to-sales readiness scoring.
Systems Integration
CRM, forms, analytics, outreach, paid ads—connected across tools and unified around conversion.
Workflow Optimization
Playbooks for enrichment, aging, handoffs, follow-ups, and alerts—so your funnel doesn't leak and your reps don't miss.
Is This You?
You don't need more tools—you need infrastructure that actually works across teams. Our SalesOps & MarketingOps services are built for startups that need GTM clarity, not chaos.
We're not here to replace your reps—we're here to make every rep more effective, and every dollar easier to track.
What's Included
Everything your team needs to sell, scale, and see clearly—built and managed by operators.
SalesOps Execution
Lead scoring, lifecycle stages, routing rules, funnel tracking, rep performance dashboards—all set up, cleaned up, and managed.
MarketingOps Execution
Attribution mapping, MQL qualification logic, campaign tracking, automation flows, and lead-to-sales readiness scoring.
Systems Integration
CRM, forms, analytics, outreach, paid ads—connected across tools and unified around conversion.
Workflow Optimization
Playbooks for enrichment, aging, handoffs, follow-ups, and alerts—so your funnel doesn't leak and your reps don't miss.
We don't just fix what's broken. We build a GTM system your team can actually scale on.
Why Teams Replace DIY Ops with Phi
You don't need more dashboards. You need dashboards that drive action.
TraditionalConsulting | In-HouseTeam | PhiGTM Systems | |
|---|---|---|---|
| Speed to Value | 3–6 months for recommendations | 4–8 months to hire + ramp | 2–4 weeks to working systems |
| Execution Ownership | Advice only | Partial, siloed by function | We build + manage the entire GTM ops stack |
| Tooling Integration | Rarely implemented | Tool-by-tool, no orchestration | Full-stack: CRM, analytics, enrichment, attribution |
| Team Alignment | Left to the client | Often split across marketing/sales | Unified funnel logic, shared KPIs |
| Compensation Model | Hourly or project-based | Fixed cost + high overhead | Tied to delivery. You don't pay if we don't deliver. |
Speed to Value
Execution Ownership
Tooling Integration
Team Alignment
Compensation Model
See GTM Ops in Motion
These aren't surface-level tweaks. These are foundational systems—built to scale and track every step of your funnel.
Freight SaaS (Series A)
Fintech Startup (Seed Stage)
Real Estate SaaS (Growth Stage)
Ready to Operationalize Your GTM?
If your funnel is messy, your team is guessing, and your growth has stalled—your ops system is broken. We'll help you fix it. Fast.
2–4 weeks to live infrastructure
Built by operators, not analysts
Tied to real outcomes—not recommendations
Limited Capacity
Limited capacity for full-stack ops engagements each quarter. We go deep with a few teams, not surface-level with many. Ops isn't just cleanup—it's compounding clarity. When every lead is tracked, routed, and measured, growth becomes predictable.
Let's Build the GTM System That Actually Scales
No pitch decks. No bloat. Just working ops your team can trust.