HealthTech GTM for Risk-Averse Buyers
75% of venture-backed HealthTech startups hit the revenue wall. Not because of bad products - but because HealthTech GTM is fundamentally different.
⚡ Trusted by category leaders
While Others Struggle, We Scale
Health IT Platforms
Clinical validation and health system adoption scaling
Medical Device Companies
FDA pathway guidance and hospital procurement acceleration
We've done this for Healthcare Analytics Solutions, Revenue Cycle Management, Clinical Decision Support, Population Health Platforms.
We speak the Language of HealthTech Buyers.
What We Know That Others Don't
Hidden HealthTech GTM Truths:
VACs hold veto power regardless of physician champion enthusiasm
Clinical evidence trumps ROI calculations in healthcare buying decisions
EHR integration complexity kills more deals than pricing objections
Peer references from comparable health systems accelerate trust faster than demos
Healthcare buyers evaluate vendor financial stability before product capabilities
How We Leverage This:
Clinical evidence packages designed for Value Analysis Committee approval
Peer validation strategies leveraging lighthouse health system references
EHR integration demonstrations that address technical risk concerns
Multi-stakeholder value propositions spanning clinical, financial, and technical buyers
Risk mitigation frameworks that position solutions as proven, not experimental
The Phi Advantage: Built for HealthTech's Reality
Industry Credibility
Our teams understand your specific challenges and why buyers choose reliability over features.
Regulatory Fluency
We navigate compliance requirements and regulatory checkpoints that kill competitors' deals.
Relationship Architecture
Multi-stakeholder buying committees with 8+ approval touches? We built systems for that.
Proven Scale
From Series A to $800M valuations across every vertical in your industry.
Sub-Verticals We Dominate
Clinical Decision Support
AI-powered clinical decision tools and diagnostic support
EHR & Health Information Systems
Electronic health records and health information management
Revenue Cycle Management
Healthcare billing and financial operations optimization
Population Health & Analytics
Population health management and clinical analytics
Medical Devices & Diagnostics
Connected medical devices and diagnostic solutions
Healthcare Automation & AI
Healthcare workflow automation and AI solutions
Whether you're SaaS, hardware, embedded fintech, or full-stack - we align GTM with HealthTech's buying reality.
Who We Sell To (And How We Win)
HEALTH SYSTEMS & HOSPITALS
Challenge:
Enterprise Health Systems: Value Analysis Committee approval, clinical evidence requirements, EHR integration. Community Hospitals: Limited IT resources, budget constraints, vendor risk assessment
Our Approach:
Clinical evidence packages, peer validation programs, integration risk mitigation for enterprise. Implementation support, financial impact models, vendor stability positioning for community hospitals.
MEDICAL PRACTICES & CLINICS
Challenge:
Large Medical Groups: Physician buy-in, workflow disruption concerns, implementation complexity. Specialty Practices: Specialty-specific requirements, reimbursement concerns, compliance validation
Our Approach:
Physician champion development, workflow integration, change management for large groups. Specialty-focused value props, reimbursement pathway guidance, compliance assurance for specialty practices.
PAYERS & HEALTH PLANS
Challenge:
Insurance Companies & Health Plans: Population health outcomes, cost containment, regulatory compliance. Government & Public Health: Procurement processes, compliance requirements, budget justification
Our Approach:
Outcomes-based messaging, cost-effectiveness analysis, regulatory positioning for insurance. Government sales expertise, compliance frameworks, public sector ROI models for government.
LIFE SCIENCES & PHARMA
Challenge:
Pharmaceutical Companies: Clinical trial requirements, regulatory approval, market access. Medical Device Companies: FDA approval processes, clinical validation, hospital procurement
Our Approach:
Clinical evidence strategy, regulatory pathway guidance, market access planning for pharma. Regulatory strategy, clinical evidence development, hospital sales enablement for devices.
Full-Cycle GTM Execution
We don't just consult. We execute end-to-end.
Outbound That Converts
Clay-powered sequences with industry-contextual messaging
Sales Pod Training
Buyer mapping, pilot navigation, stakeholder management
Revenue Operations
CAC modeling, funnel optimization, industry-specific metrics
Customer Success
Long ramp cycles, proactive expansion, renewal management
Our Track Record Speaks
Health IT Platforms
Clinical validation and health system adoption scaling
Medical Device Companies
FDA pathway guidance and hospital procurement acceleration
Healthcare Analytics Solutions
Value Analysis Committee approval and implementation
Revenue Cycle Management
Healthcare financial operations scaling and adoption
Clinical Decision Support
Evidence-based validation and physician adoption
Population Health Platforms
Payer and health system market expansion
The Next Step is Simple
Your HealthTech GTM is either accelerating growth or killing it. We've proven which systems scale and which don't.
15-Minute GTM Conversation
We'll identify what's limiting your growth and how to fix it.